AUA Lecture
Series 2024

The theme of this year’s AUA Joint Online Lecture Series is "Sustainable Materials for Tomorrow".

The importance of materials in producing fascinating engineering miracles and high-end products is well accepted and undoubtful “Materials Science and Engineering” is one of the must-learn subjects by all engineering disciplines in the universities.

In the era of Industrial Revolution 4.0, requirements of engineering materials became more stringent to embrace unexpected challenges not only limited to fundamental aspect of engineering design but also from the delicate perspective in applications.

This year’s Joint Online Lecture Series will invite experts from each AUA university to share their insight into the future of sustainable materials from each of their specialized fields of interest. This Joint Online Lecture Series aims to broaden the understanding of materials for future applications and sustainable developments.




Theme:
From Imitation to Innovation: Corporate Innovations in Korea


Speaker:

Prof. Sun Hyun PARK

Professor of Strategy and International Business, College of Business Administration, Seoul National University


Date: 11 November 2021 (Thursday)

Time: 19:00-20:30 (UTC+8)


Main Points

1. The Core Elements of Imitation/Catching-up Game

2. Four-tier Structure of Emerging Market

3. The Core Elements of Innovation/Leading-up game

4. The Process of the Korean Industrial Revolution (since the 1950s)

5. Dimension of Disruption – Technological, Institutional, and Competitive Landscape


Summary:

This lecture provides an overview of the development process for Korean companies/economies transitioning from the status of imitation to innovation. First, Prof. Park introduces the core competence of giant companies in Korea like Hyundai and Samsung. After, participants are split into small groups to discuss the core resources and capabilities in the imitation/catching-up game, especially for Asian countries/economies. He elaborated on the changes and processes of “Made in Korea” to “Designed in Korea”, where innovation and R&D are key to a successful transition. In addition, Prof. Park emphasized that technological, institutional and competitive factors would affect the transition process and its success. The lecture concluded with the difference between imitation and innovation, the source of innovation (esp. diversity), and the organization for leading and disruption. Prof. Park used many local cases and research when explaining key concepts.

(Written by Program Student Mr. LAM Ka Tat)


*The views and opinions expressed in this lecture series are those of the guest lecturers. They do not purport to reflect the opinions or views of the AUA or its members or its Secretariat.





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